SEO / GEO / AEO
Growth Marketing
Product Management
Driving Organic Growth Through Technical & Content Precision.
Growth marketing and product management leader with over a decade of experience scaling enterprise search operations, engineering A/B testing frameworks, and operationalizing multi-product content strategies.
200+
Articles/Year Produced (Atlassian Content Engine)
+15%
Aggregate SEO Traffic Growth at WebMD
10+
Direct Reports & Agency Teams Managed
12+
Years of Search & Product Optimization
Career Progression
Atlassian
San Francisco, CA / Remote
May 2019 – Aug 2025
SEO Team Lead
Apr 2022 – Aug 2025
- Managed a team of 7 direct reports and 3 agencies across both content and technical SEO initiatives, supporting Atlassian’s entire software portfolio.
- Developed and executed multi-product SEO strategies including content creation, page optimization, and technical audits.
- Partnered with cross-functional leads and key stakeholders to drive business results aligned with overarching company objectives.
- Transformed the team into a scalable content engine producing 200+ high-performing articles per year.
Senior Technical SEO Manager
May 2019 – Apr 2022
- Led technical SEO strategy & initiatives including site migrations, QA, audits, site architecture, and internal organization-wide training.
- Collaborated with internal marketing and engineering teams on content creation to support new product and feature rollouts.
- Managed strategic SEO vendor/agency relationships and Atlassian's global domain portfolio.
Trulia | Zillow Group
San Francisco, CA
Apr 2018 – May 2019
Product Manager, SEO
- Collaborated across Product Management and Engineering teams to implement strategic SEO initiatives that scaled Trulia’s organic user base.
- Managed the SEO product roadmap and sprint backlog prioritization for engineering.
- Tested hypotheses using systematic A/B testing and built a dedicated framework to measure SEO ranking impact.
WebMD
Atlanta, GA / Remote
May 2017 – Jan 2018
SEO Specialist (Contract)
- Led content strategy for high-priority health/disease topics, growing aggregate organic traffic by 15% across optimized assets.
- Pitched and developed new content based on deep keyword research and trending search queries.
- Conducted optimization experiments across page titles, descriptions, and internal linking structures.
360i
Atlanta, GA
May 2014 – May 2017
SEO Strategist
Aug 2016 – May 2017
- Improved organic search performance for Fortune 500 enterprise clients via integrated on-site and off-site SEO strategies.
- Managed content strategy and planned monthly content budget allocations across client portfolios.
Senior SEO Analyst
Sep 2015 – Aug 2016
- Engineered advanced technical and analytical solutions including automated reporting, web data scraping, and organic traffic forecasting.
- Delivered executive presentations highlighting strategic optimization opportunities and analytical insights.
SEO Analyst
May 2014 – Aug 2015
- Prepared and delivered monthly analytics reports and thorough technical audits.
THINK Interactive, Inc.
Atlanta, GA
Mar 2012 – May 2014
SEO Analyst / Jr. Digital Strategist
- Optimized complex site redesign projects through keyword research, metadata architecture, on-page optimization, and local listing management.
Core Competencies & Tool Stack
Strategic & Leadership
Content Strategy
People Management
Product Management
A/B Testing Frameworks
GEO / AEO Strategy
Domain Portfolio Mgmt
Technical & Analytics
Technical SEO Audits
Site Migrations
Python
SQL
HTML5 / CSS3
JavaScript
Google Analytics
Adobe Analytics
Google Search Console
Traffic Forecasting
Workflow & Operations
Jira
Confluence
Trello
Google AdWords
Google Trends
Agency & Vendor Management
Education
The University of Georgia
B.B.A. in Marketing · 3.48 Overall GPA
Dean's List · HOPE Scholarship · Certificate in Music Business